Pinterest: A Powerful Marketing Tool

Pinterest - the latest buzzword in.social media.
Pinterest is an online “pinboard” that allows users to share and exchange ideas on products and trends they find exciting. Users “pin” images they find on the web to their Pinterest board, sharing them with their followers. Every image on a user’s pinboard is hyperlinked to the original source, driving traffic from Pinterest to external sites.

Pinterest is the third-largest social network behind only Facebook and Twitter.

Here are some interesting facts about Pinterest:
Pinterest Users
1.Total number of Pinterest users: 48.7 million users
2. 28.1% of Pinterest users have an annual household income of at least $100,000 
3. Percentage of total Pinterest pins are repins: 80% 
4. Average Time Spent on Pinterest Per Visit: 14.2 minutes
5. Most followed board on Pinterest: Delicious (6.9 million followers)
6. Most Repinned Pinterest Pin: Garlic Cheesy Bread (103,000 repins)

Here is a little infographic from Wishpond that displays stats about the users that have made Pinterest such a quick success.

How Pinterest is a powerful marketing tool
1. Beauty products retailer and digital trailblazer, Sephora's Pinterest followers spend 15 times more that its Facebook fans
2. Pinterest shoppers are spending significantly more per checkout averaging between $140-$180 per order compared with consistent $80 and $60 orders for Facebook and Twitter shoppers.
3. 81 percent of U.S. online consumers trust information and advice from Pinterest.
4. 70 percent of brand engagement on Pinterest is generated by users, not brands.
5. Top brands in the fashion/retail space average 46 repins on every pin, proving that those who have a presence on Pinterest, are establishing an engaged following.
6. 43% of Pinterest members agree that they use Pinterest to “associate with retailers or brands with which I identify”, compared to just 24% of Facebook users who agree to the same use with Facebook.
7. Pinterest pins with prices get 36% more likes than those without.
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